MARK: the Blueprint for Winning
More Consumers Online

MARK is a revolutionary new approach to online car advertising that helps you win more consumers by speaking their language. Do your ads answer the core questions consumers ask themselves when shopping for cars online?

Download: MARK: the Blueprint for Winning More Consumers Online article (PDF)

For more information on MAX Advertising and Marketing Solutions, CLICK HERE

Price-Based Selling vs. Value-Based Selling

Achieving the Profit Potential of each vehicle requires dealers to move from Price-Based Selling to Value-Based Selling. Learn how you can turn your inventory quickly and still generate strong gross profits.

Download: Price-Based Selling vs. Value-Based Selling article (PDF)

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Does the Internet Mean the End
of Solid Gross Profits?

If anyone's trying to convince you that you can't earn a profit because of the Internet, they don't understand the Internet. Learn more in this short video.

Download: Does the Internet Mean the End of Solid Gross Profits? article (PDF)

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Applying the Secrets of Google's Success

In only 12 years, Google has become the most successful company of our time. Google's success boils down to one word—relevance. Learn how to apply the science of maximizing consumer relevance to win customers online and on the lot.

Download: Applying the Secrets of Google's Success article (PDF)

For more information on MAX Advertising and Marketing Solutions, CLICK HERE

Why Consumers Are Buying From Your Competition

88% of consumers go to the Internet before they purchase a vehicle. Today, if consumers don't buy your ad online, they won't buy your car. Learn how online advertising has shifted from an art to a science, and how leading dealers are winning today's Internet empowered consumer.

Download: The Science of Winning Consumers Online article (PDF)

For more information on MAX Advertising and Marketing Solutions, CLICK HERE